We're on a mission to encourage everyone to drink better.

We know this mission may seem counterintuitive for an alcohol brand — but that’s exactly why it matters. While many in the industry focus on selling more, we stand for something different: drinking better, not more.

We believe in thoughtful drinking habits and are proud to be an alcohol brand that openly advocates against the excessive consumption of alcohol. Our goal is simple: we want people to truly enjoy Coco Loco — sip it, savour it, don't overdo it. And we will put our money where our mouth is, we are putting people before profit, by always encouraging responsible enjoyment.

Beyond how people drink, we also care about what they drink. Too many categories are filled with cheap, mass-produced options that prioritise cost over quality. We’re changing that by creating better beverages — conscientiously made, high-quality drinks that offer a more considered choice.

With that integrity comes responsibility — as an alcoholic beverage brand, we refuse to make misleading or irresponsible claims. You won’t find us promoting hydration benefits, electrolytes, or misleading "healthier" messaging — we will always stand on the right side of ethics and fully adhere to The Alcoholic Beverages Advertising Code (ABAC).

We align ourselves with brands that share this philosophy — businesses that prioritise doing better, being better, and making better products in their respective categories. Because in the end, drinking better isn’t just about what’s in your glass (or can) — it’s about being able to make choices that are good for you, your community, and the planet.