The 12 Best Hard Seltzers to Buy Online in Australia

Updated July 14, 2025

If you prefer to buy alcohol online in Australia, and are looking for your next refreshing hard seltzer drink, then read on:

We’ve curated a list of 12 hard seltzers that we think are the best alcohol online options.

We're always trying other hard seltzers, not only to know what's available, trending and worth drinking, but to compare against our own coconut water hard seltzer. Our business model is selling alcohol online as the primary sales channel – and we always aim to match and exceed the alcohol offering that’s available to customers across all retail channels in Australia.

We've complied a list of the best hard seltzers to buy online in Australia – each tried and tested. These are the best according to taste, value, and availability of alcohol online. Most of these products do wouldn’t be our choice of beverage to buy or consume; some are the very opposite in terms of the craft, quality, and natural ingredients, of Coco Loco’s alcoholic coconut water.

So yes, we’ve included Coco Loco Hard Seltzer as one of the 12 best hard seltzers on this list. We wholeheartedly believe it is the best option available to buy alcohol online in Australia, and so we should. If our coconut water and alcohol drinks – Pineapple hard seltzer and Passionfruit seltzer – didn't live up to our impossibly high standards, we wouldn't make it. Or drink it (regularly).

In order to remain impartial and provide a valuable run-down of the best hard seltzers, we’ve tried to keep our opinions to a minimum. By sticking to product facts, features, and flavours, this article aims to inform you about what hard seltzer options are available when you order alcohol online.

But first, a few (hundred) words on hard seltzers.

Hard Seltzers Aren't a Passing Fad in Australia

The hard seltzer category in Australia is more than just a trend; it's a rapidly expanding segment of the alcoholic ready-to-drink (RTD) market. Consumers are increasingly drawn to these lighter, often lower-calorie alcohol options, reflecting a broader shift towards more health-conscious choices.

Australia’s appetite for these natural, lower-sugar refreshments has sparked a revolution on bottle shop shelves and wherever you buy alcohol online. Hard seltzer – an uncomplicated mix of fizzy water, alcohol and flavour from real fruit – now leads the charge for those after more mindful, session-able ways to enjoy a drink. With a growing focus on transparency, clean ingredients and balanced lifestyles, local and global brands are crafting hard seltzer beverages that tick every box for flavour, nutrition and convenience.

Projected Growth for Australian Hard Seltzers

Over the next five years, the Australian seltzer market is forecast to grow significantly. And we personally hope all the data is correct! The facts and figures experts, reliable and trusted sources, project that the hard seltzer market in Australia is expanding – from AUD 142.23 million in 2024 to AUD 344.51 million by 2030. This impressive growth is fuelled by several factors, including:

• Health and Wellness Focus: A rising demand for gluten-free, low ABV, low-calorie, and low-sugar beverages, particularly among younger demographics like Millennials and Gen Z.
• Flavour Diversity: The continuous introduction of innovative and diverse flavour profiles.
• Convenience: The inherent grab-and-go nature of RTDs aligns perfectly with modern, busy lifestyles.
• Accessibility: Aggressive marketing and increasing availability through various sales channels, especially alcohol online.

The selling and buying of alcohol online as a primary mode of distribution is specifically set for the fastest growth within this category, highlighting the importance of easy access to buy alcohol online.

Trends Influencing Australia's RTD Landscape

The Australian alcohol industry is heavily influenced by global RTD market trends. Over the next five years, expect to see continued emphasis on:

• Convenience and On-the-Go Consumption: RTDs remain a staple for ease of consumption across various occasions.
• Elevated Health and Wellness: Beyond low sugar and calories, there's a growing interest in functional benefits, such as electrolytes or added adaptogens, and clear labels with natural ingredients.
• Premiumisation: Consumers are voting with their wallets, willing to pay for high-quality, craft, or innovative RTDs that offer unique flavour experiences and superior ingredients.
• Bold Flavours: Expect a continued parade of exotic, seasonal, and cocktail-inspired seltzer flavours, moving beyond basic fruit profiles.
• Sustainability and Purpose: Brands with strong commitments to sustainability and a clear purpose, from sustainable sourcing to eco-friendly packaging, will resonate more strongly with conscious consumers.
• E-commerce Dominance: The accelerated shift to online sales and direct-to-consumer models will continue to shape how Australians buy alcohol online.
• Moderation and "Better For You": RTDs, including hard seltzers, are strategically positioned to capture market share from traditional alcoholic beverages as they are leaning with intention toward moderation and healthier consumption. This will account for more beverages becoming available with lower ABVs or smaller pack sizes to support easy moderation. See our Drink Better mission for more details on our commitment to supporting healthier alcohol habits.

Independent vs. Large Producers: The Rise of Purpose-Led Brands

The Australian hard seltzer landscape is a dynamic mix of established large manufacturers and nimble independent brands. While major players leverage their extensive distribution networks and marketing budgets, independent brands like ours are increasingly carving out a significant niche, particularly among customers who value transparency, authenticity, and purpose-led initiatives. And we hope this is true for all of us brands that are trying to create better products for Australians to consume. 

Anecdotal evidence and consumer sentiment suggest a growing preference for supporting independent and ethical brands across the broader beverage industry. For instance, studies in the wine sector indicate that a significant majority of Australians are more inclined to purchase from independent winemakers or brands that demonstrate fair compensation practices. This sentiment extends to the hard seltzer category, where independent brands like Coco Loco and FELLR, by emphasising their craft, natural ingredients, and even community support (like Framer Seltzer), are resonating with consumers seeking "better drinks."

While direct market share data showing independents "out-doing" large producers specifically in hard seltzers is still evolving, their rapid growth, award recognition (e.g., FELLR), and strong brand narratives signal a powerful trajectory. See our brand story here.

Consumers are indeed becoming more discerning, actively choosing brands that align with their values, from natural ingredients and sustainable practices to supporting local businesses.

We are grateful for these positive consumer behaviours and hope the trend towards better brands will translate into realised gains for independent, purpose-led brands in the Australian hard seltzer market. The survival of Coco Loco and other better Australian hard seltzer brands relies on it.

Hard Seltzers: Best 12 to Buy Online in Australia

Before we roll on into the list of 12 hard seltzers we've selected, we must flag that not all hard seltzers are created equal. Whether you’re chasing punchy tropical blends, classic citrus, or something genuinely inventive, the difference lies in the details: alcohol strength (typically 4-8% ABV), alcohol type, sugar and calorie content, ingredient quality, and how easy it is to get your hands on a slab. We’ve compared Australia’s top hard seltzer options on nutrition stats, brewed alcohol seltzer or spirit-mix formulation, packaging formats, and distribution: direct-to-consumer alcohol online or major retailer availability.

To ensure alignment with our mission that’s all about drinking better, we've also looked at responsible drinking (see NHMRC guidelines) and clear labelling (FSANZ alcohol labelling requirements).

From small-batch craft originals (that's us) to the global brands you’ll find everywhere (uninspired), here are the 12 best hard seltzer drinks to consider when you’re looking to buy alcohol online in Australia.

Let’s begin with our one-of-a-kind hard seltzer – Australia’s only brewed alcoholic coconut water.

1. Coco Loco – Brewed coconut hard seltzer 

Coco Loco Hard Seltzer stands apart from the pack by being Australia’s first brewed hard seltzer made from real coconut water. This ready-to-drink beverage is crafted by fermenting the subtly sweet and nutrient-rich coconut water for the a alcohol base; this method of brewing is distinctly different from traditional malt or spirit-mixed hard seltzer varieties.

By brewing the coconut water, our hard seltzer is naturally low-sugar, with the fermentation stage converting most of the natural sugar to alcohol. Crafted with a ‘drink better’ ethos, the Coco Loco brand caters to those who want an easy-to-enjoy, better-for-you alcohol without compromising on flavour or quality.

To understand more about brewed alcohol seltzer, read this article on our blog: Hard Seltzer – What does this mean?

Brand Overview

Born in Victoria, Coco Loco Hard Seltzer is a family-owned business driven by a passion for quality, craft, and sustainability. The founders – sisters Jill and Alanna – sought a way to showcase real coconut water in an hard seltzer, while also delivering a RTD product that was of the highest quality and drinkability. Our vision was to provide Australians (and then the world) with an alcoholic coconut water that was 100% natural, low-sugar, with few ingredients, while being incredibly tasty. Tough brief, but we refused to budge on these non-negotiables (*The Bear* reference).

Underpinning our brand’s ‘drink better’ mission is a commitment to Australian-made, full transparency (ingredients, provenance, labelling), and encouraging mindful drinking habits. This approach has earned our Pineapple Hard Seltzer the accolade of “Best Better-For-You RTD” from an independent tasting panel, validating our drive to be a leader in quality, natural alcohol refreshment from a purpose-led company.

A brewed Alcohol Seltzer

Unlike many hard seltzers that begin with a sugar or grain spirit, Coco Loco starts with the hero ingredient: young green coconut water. This liquid is gently fermented using yeast, which converts natural sugars into alcohol while preserving the subtle flavour notes and electrolytes inherent in coconut water.

The result is a lightly carbonated beverage that feels more akin to a premium kombucha than an easy hard seltzer made by mixing alcohol with carbonated water. By avoiding distillates like vodka (or the cheaper ethanol), Coco Loco brings a fuller mouthfeel and clean finish that highlights its tropical origins.

Flavour Lineup

Coco Loco currently offers two standout flavours, each showcasing the versatility of coconut water hard seltzer:

• Pineapple Coconut Seltzer: Bright and tangy, with a ripe tropical sweetness balanced by a hint of coconut. The acidity of pineapple sparkles against the smooth base, making each sip lively and refreshing.
• Passionfruit Coconut Water: Fragrant and not-overly tart, offering a zingy pop of passionfruit with coconut kicking in as an after. The finish is bright and sparkling, perfect for those who enjoy a fruit-forward profile.

Both varieties carry just enough fruit character to be memorable, and the level of coconut water is not too prominent, making it a lovely drink for those who are not the biggest coconut water fans.

Nutrition & Ingredients

Coco Loco Hard Seltzer is formulated to fit seamlessly into a balanced lifestyle. Per 330 mL can, you’ll find:

• ABV: 4.0% (one standard drink per can)
• Sugar: 3.6 g
• Calories: ~115 cal

See all coco alcohol ingredients list on our FAQs page.

Free from gluten, artificial sweeteners and animal-derived additives, it’s fully vegan-friendly and made with 100% natural ingredients.

Availability & Pricing

Coco Loco is available online in quantities of 12, 16 or 24 cans, mixed-flavour packs are available online. A 12-pack sells for AUD 68.90. All orders ship flat-rate across Australia for AUD 15, and qualify for free delivery once your cart exceeds AUD 119.90 (just buy a case of 24!). 

Ready to experience the world’s only brewed coconut water hard seltzer? Visit our Coco Loco drinks page and raise a can to better-for-you sipping.

2. FELLR Hard Seltzer – Award-winning brewed seltzer

Since launching in 2020, FELLR has rapidly become a cornerstone of Australia’s hard seltzer boom. They must be made of money! Nah, we actually really appreciate this brand as they have pioneered the hard seltzer category in Australia and are one of the only other brands we like. Although we don't find their seltzers flavourful enough to drink by choice.

Recently (June 2025), FELLR claimed the “World’s Best Hard Seltzer” award at the World Drinks Awards for the lemon squash flavour, attesting to its credentials and remarkable growth. By fermenting a rice and corn mash rather than simply adding bubbly water with spirits, FELLR delivers a fuller body, refined carbonation and a flavour depth more often found in light beers than in typical RTDs. 

Brand Overview

FELLR began as an independent project by a group of friends keen to marry beer-brewing techniques with low-sugar (no sugar really) convenience. Operating out of Sydney, the brand quickly earned a reputation for championing integrity despite growing demand. Today, FELLR stands as a testament to the brewing industry in Australia and an operating ethos we assume is "going big or go home".

Brewing Method & Base

Unlike spirit-mixed seltzers / RTDs, FELLR’s base is brewed from rice and corn that undergoes traditional fermentation. This single-step process creates both alcohol and natural carbonation, giving each can a smooth mouthfeel and a fine stream of bubbles. Subtle grain notes linger beneath the fruit accents, offering a balanced finish that’s neither too tannic nor overly sweet.

Flavour Range

FELLR’s core lineup and limited-edition releases cover a spectrum of modern tastes:

• Passionfruit, Watermelon, Mango and Pineapple: Lively and fragrant, but lack a full flavour follow-through from nose to mouth. 
• Alfred's Lemon Squash: Refreshing and light, it's no Hard Rated, but it's trying to be the low sugar version. More flavourful than the core range.
• Double Double (6.5% ABV): A strength-boosted sub-range available in Green Apple, Lemon Squash or Passionfruit, offering extra kick without any sugar. Pricey at AUD 149.00 per case (24x 330mL).

Nutrition & Ingredients

Crafted for anyone who cares about what goes into their can, FELLR keeps its nutritional footprint low:

• ABV: 4-6.0%
• Calories: ~85 cal per 330 ml can (core range)
• Sugar: almost nothing ~0.2g
• Ingredients: cannot find them anywhere

All variants claim to be gluten-free, vegan and free from artificial colours or sweeteners.

Availability & Pricing

You’ll find FELLR at all the major national outlets – Dan Murphy’s, Liquorland and BWS – both in-store and online. A standard 4-pack sits around AUD 23–25, while the higher-strength Double Double editions usually retail at AUD 28 per 4-pack. Stock levels and occasional promotions vary by retailer, so it pays to check each site or your local bottle shop for the best deal.

3. White Claw Hard Seltzer – The US brand that dominates

When White Claw first hit North American shelves in 2016, few could have predicted the tidal wave it would create. As one of the first brands to marry a gluten-free malt base (malt beverages are very common in the US) with just a whisper of natural fruit, it exploded into a global phenomenon – and Australia was quick to get on board (for reasons we assume below). Now stocked from BWS to Liquorland and Dan Murphy’s, White Claw has become every bit as familiar here, offering a reliably light, but very fizzy sip that's easy to access cause it's everywhere.

To be honest, we are a bit confused about White Claw's success in Australia as it lacks both craft and flavour. We'd sooner recommend a vodka, lime and soda, over any White Claw. Our assumption for White Claws ubiquity in this market is it's very cheap to make, leveraging brand recognition from the US, and the distribution power of Lion.

Brand Overview

White Claw is the archetypal hard seltzer: introduced by Mark Anthony Brewing Co., it built the mass hard seltzer category and "inspired" countless imitations. Its success hinges on simplicity – clean ingredients, category-normative branding and a promise of consistency. By choosing a gluten-free malt foundation rather than spirits, White Claw delivers a neutral base which help to showcase the fruit essences, without leaving any harsh aftertaste, but the fruitiness falls flat for us.

Base & Production

At its core, White Claw relies on a malted alcohol base that’s been fermented and then filtered to remove impurities. This process delivers a crisp, neutral spirit that’s blended with water and carbonated, plus real fruit flavours. Natural aromas are infused post-fermentation, ensuring each can opens with a burst of fruit, however this feels like false sensory advertising on taste. The fine carbonation speaks to a brewing method more akin to beer production than simple spirit spiking, resulting in steady bubbles and a clean finish.

Flavour Selection

With a dozen variants in its range, White Claw has something for everyone:

• Natural Lime: Zesty and bright, but as boring as a vodka, lime, soda.
• Mango: Expected to be juicy and tropical, it has a very mild sweetness, and overall lacks oomf.
• Black Cherry: Smooth and slightly tart, not a common flavour among hard seltzers, but probably White Claws most notable.
• SURGE: A 6.5% ABV sub-range in Mango or Watermelon, providing extra kick and supposedly bolder fruit character.

Each flavour remains faithful to White Claw’s hallmark – no cloying sweetness, no lingering aftertaste. So basically, no taste at all (in our opinion). 

Nutrition & Ingredients

White Claw’s label is refreshingly straightforward. Per 330 mL can, you’ll find:

• ABV: 4.5%
• Calories: ~95
• Sugar: ≤ 2 g
• Ingredients: gluten-free malted alcohol base, sparkling water, natural fruit flavour

True to its “clean” reputation, there are no artificial sweeteners, colours or preservatives. There's also not a huge taste appeal in our honest opinion. 

Availability & Pricing

Thanks to its global clout, White Claw is rarely out of stock. You’ll spot it in 4-packs at all the multi-corp-owned liquor retailers. Prices typically range from AUD 19 to AUD 25 per 4-pack, depending on retailer and any current promotions. Whether you’re grabbing a case or a 4-pack, White Claw’s widespread availability makes it a good choice when you need to pick up grog last minute and prefer better-for-you refreshment.

4. Smirnoff Seltzer – The Vodka Seltzer for the Masses

Smirnoff Seltzer, brought to you by Diageo, one of the world's largest spirits producers, and arguably Australia's most popular brand of RTDs with their 'Ice' range; the brand has extended their offering with a lower sugar option that's widely available in the Australian hard seltzer market.

Leveraging the iconic Smirnoff vodka brand, the hard seltzer offers a familiar and accessible entry point for consumers seeking a lighter, more refreshing alternative to traditional spirits. While Smirnoff is a global powerhouse, its hard seltzer range is often produced for local markets, ensuring widespread availability in Australia.

Brand Overview

Smirnoff Seltzer capitalises on the strong brand recognition and trust associated with Smirnoff vodka. It positions itself as a no-fuss option for those who like vodka-based drinks but look for lower calories and sugar. Its mass appeal stems from its clean profile and simple, fruit-forward flavours, making it a go-to for casual social occasions. Its extensive distribution network, backed by a global giant, solidifies its leadership in the mass-market hard seltzer segment.

Base & Production

At its core, Smirnoff Seltzer is a spirit-based RTD, made with Smirnoff vodka, carbonated water, and fruit flavours. This direct mixing approach ensures a consistent product and a clean finish. The alcohol base is 13% Smirnoff vodka, which is then blended with water and natural flavourings to 5% ABV in the canned drink. Production for the Australian market is carried out in New Zealand under licence for Diageo Australia by Lion. So this hard seltzer option is Australian-adjacent, not a local brand.

Flavour Selection

Smirnoff Seltzer offers a diverse and appealing range of hard seltzer flavours for broad consumer appeal, with no surprises or mixology mastery:

• Lime & Lemon: A classic and refreshing combination. But not delicious.
• Raspberry Rosé: A sweeter, fruitier option with a hint of floral notes.
• Natural Lime: An expected and basic lime profile.
• Blood Orange: Flavour of 2025, this is a tangy, and slightly sweet citrus option.
• Passionfruit: Tropical and aromatic, delivering some vibrancy.
• Pineapple & Lime: A tropical and citrus blend that works a treat.

Nutrition & Ingredients

Smirnoff’s hard seltzer is made to be a lighter alternative, with transparent nutritional information:

• ABV: 5.0%
• Calories: Approximately 90 calories per 355 mL can
• Sugar: ~0g (for many variants, and it tastes like it too)
• Ingredients: Carbonated water, Smirnoff vodka (13%), natural flavours, acidity regulators (330, 331), preservative (202).

Availability & Pricing

Thanks to Diageo's reach and distribution, Smirnoff Seltzer is widely available across Australia. You'll find it readily stocked in 4-packs and sometimes larger formats at major liquor retailers like Dan Murphy’s, BWS, and Liquorland, it’s also available to buy online. Pricing typically ranges from AUD 20-25 for a 4-pack, placing it competitively within the popular hard seltzer segment. Its accessibility makes it a convenient choice, but not an interesting or local one.

5. Good Tides Hard Seltzer – The Other Dominant International

Good Tides Hard Seltzer, part of the Asahi portfolio, is another hard seltzer from another international beverage behemoth that’s taking up fridge space alongside White Claw in our local bottle-shops and watering holes (even as remote as Exmouth, Western Australia). It’s also widely available to buy alcohol online in Australia.

By and large one of the largest beverage companies globally, Good Tides hard seltzer leverages Asahi's extensive production and distribution capabilities to offer a consistent and refreshing hard seltzer experience. It aims to appeal to a broad consumer base seeking light, easy-drinking alcoholic options.

Brand Overview

Good Tides is positioned as a simple, drinkable hard seltzer that focuses on natural fruit flavours and a clean finish. Its relationship to Asahi provides it with widespread reach, making it a strong contender in the mainstream hard seltzer market. The brand emphasises a relaxed, approachable lifestyle, making it a popular choice for summer gatherings, beer gardens and casual drinking occasions.

Base & Production

Good Tides Hard Seltzer uses a vodka base, blended with sparkling water and natural fruit flavours. This spirit-based formulation allows for a relatively neutral foundation, ensuring the fruit notes are prominent without any underlying fermentation characteristics that some brewed alcohol seltzers may have. The production process prioritises consistency at high volumes and scaled beverage production.

Flavour Selection

Good Tides offers a concise yet popular range of fruit flavours:

• Lime: A classic, tangy, and invigorating citrus option.
• Lemon: Bright and zesty, offering a refreshing citrus kick.
• Raspberry: Sweet and fruity, with a pleasant berry aroma.
• Pineapple: Tropical and juicy, a popular choice for warm weather.

These flavours are chosen for their broad appeal and refreshing hard seltzer qualities.

Nutrition & Ingredients

Good Tides focuses on the lighter and lower profile:

• ABV: 4.2%
• Calories: Approximately 95 calories per 330 mL can.
• Sugar: 0g
• Ingredients: Carbonated water, vodka, natural flavour, food acids, preservatives.

It is also gluten-free hard seltzer.

Availability & Pricing

Good Tides is widely distributed across Australia, available at national liquor retailers like Dan Murphy’s, BWS, and Liquorland. You can purchase it in 4-packs, with prices typically ranging from AUD 20–24; but like White Claw its actually rather pricey for a large-scale hard seltzer, with 10-packs north of AUD 50 and cases AUD 130+. However, its strong retail presence ensures it's easily accessible whether you're shopping in-store or looking to buy alcohol online.

6. Saintly Hard Seltzer – No Sugar, Natural Refreshment

Saintly Hard Seltzer, an Australian-owned brand, burst onto the scene with a clear mission: to provide a heavenly, guilt-free alcoholic beverage. This hard seltzer brand has differentiated itself by committing to a truly "clean" profile, making it a standout for consumers intensely focused on low sugar and low carbohydrates.

Saintly has built a reputation for its bright taste and natural ingredients, aligning perfectly with the growing demand for “healthier” (this is not our terminology) drinking options.

Brand Overview

Founded by a team passionate about health (but still enjoy a drink) and flavour, Saintly Hard Seltzer embodies a philosophy of purity and simplicity. The brand’s strong emphasis on "zero sugar, zero carbs" resonates powerfully in a market increasingly moving away from sugary drinks, positioning Saintly as a brand that’s made for people who want better-for-you beverages, just like Coco Loco Hard Seltzer. Its independent spirit allows for agility and a direct connection with its health-minded target audience.

Base & Production

Like Coco Loco, Saintly Hard Seltzer is also brewed alcohol, ensuring a naturally gluten-free and vegan-friendly product. While the specific base brewing ingredients are not explicitly detailed beyond being "all-natural," it will appeal to those who favour hard seltzers that aren’t just a vodka-mix. This method contributes to its clean taste and light body, avoiding the heavier mouthfeel sometimes associated with other alcohol bases.

Flavour Selection

Saintly offers a refreshing range of fruit-forward flavours, designed to be clean and easy-to-drink:

• Lime: Zesty and bright, a classic choice, but not overly yum.
• Watermelon: A sweeter sip that captures the essence of summer.
• Grapefruit: Tangy and slightly bitter, which gives some character to this low calorie drink.

Each flavour is crafted to be light and natural, without any artificial aftertaste. But they could stand to have more depth of flavour as they do have the typical hard seltzer profile: fizzy water with some fruit essence.

Nutrition & Ingredients

Saintly Hard Seltzer's nutritional profile is a key selling point for those watching their intake:

• ABV: 4.0%
• Calories: Approximately 62-89 calories per 330 mL can (depending on flavour)
• Sugar: 0g
• Carbohydrates: 0g
• Ingredients: All-natural, gluten-free, vegan-friendly

It prides itself on containing no artificial sweeteners, colours, or preservatives.

Availability & Pricing

Saintly Hard Seltzer is widely available at major liquor retailers across Australia, including Dan Murphy’s, BWS, and Liquorland, both in-store and for alcohol online orders. A 4-pack typically retails for around AUD 20–24, making it a price competitive and a decent option for those prioritising a truly zero-sugar, zero-carb hard seltzer and can handle its less-than-exciting flavour. 

7. Moon Dog Fizzer – The Craft Beer Brewer's Seltzer

From the creative minds behind the Moon Dog Craft Brewery hospitality group, Fizzer is the in-house hard seltzer label. Also hailing from Victoria like Coco Loco Hard Seltzer, this Australian brand leverages its brewing expertise to produce a distinct alcoholic seltzer that stands out in a crowded market.

I quite often mistake Fizzer for Hard Fizz, with their similar approach to branding. Clearly Fizzer is not a hero product from Moon Dog, rather a way to ensure they are providing for all possible customers. 

Brand Overview

Moon Dog Fizzer is an extension of the innovative and often quirky spirit of Moon Dog Brewery. They aim to deliver a fun, approachable, and delicious hard seltzer experience. Their background in crafting unique beers translates into a seltzer range that aims to deliver bold flavours through fruit. This brand's strength lies in the fact that it's backed by a respected craft brewery; with a ready-made distribution pipeline Fizzer is a growing player in the Australian hard seltzer scene.

Base & Production

Moon Dog Fizzer is described as "alcoholic bubbly water" and "alcoholic juice, made with real fruit juice!" Personally, we don't find it quite juice-like in flavour-level, but we appreciate it's a brewed alcohol seltzer.

The brewing expertise of Moon Dog ensures a well-balanced and clean alcoholic base that complements the fruit flavours. It's designed to be a low-calorie, low-carb, vegan-friendly, and low-gluten alcoholic seltzer, making it accessible to a wide audience.

Flavour Selection

Moon Dog Fizzer boasts an exciting and often rotating lineup of creative flavours:

Tropical Crush: A blend of tropical fruits, delivering a somewhat punch-like experience.
Pineapple Lime: A combination that evokes summer vibes.
Watermelon: Refreshing and light, capturing the natural sweetness of watermelon.
Passionfruit: Aromatic with some noticeable tang.
Raspberry: Slightly tart, a classic berry profile.

Nutrition & Ingredients

Moon Dog Fizzer has a light profile like the aforementioned Saintly and Good Tides.

• ABV: 4.0%
• Calories: Approximately 99 calories per 330 mL can
• Sugar: 1g
• Ingredients: Alcoholic bubbly water, real fruit juice. It is also vegan-friendly and low-gluten.

Availability & Pricing

As a popular Australian craft brand, Moon Dog Fizzer is widely available. You can find it at major liquor retailers like Dan Murphy’s, BWS, and Liquorland, as well as independent bottle shops, and often for alcohol online purchase. A 4-pack typically sells for around AUD 20–24, offering an accessible option.

8. Hard Fizz – Hard Seltzer Star Power

Hard Fizz is owned by well-known duo DJ Fisher and Chloe Fisher. This Australian brand became big seemingly overnight, and like a few local alcohol brands it was a side hustle started during the pandemic (around mid-2020).

Hard Fizz quickly made a name for itself with DJ Fisher-fronting a hectic social media presence, and big, bold event-style promotion of the brand almost everywhere they are.

Born on the Gold Coast, Hard Fizz embraces a fun-loving, unapologetic ethos, that really seems to be the Fisher's in beverage form: aiming to be the life of any party or gathering.

Brand Overview

Hard Fizz is more than just a drink; it's a lifestyle brand. It embodies the Gold Coast spirit: good times, sunshine, and big life attitude. Just like any celebrity-owned or endorsed brand, Hard Fizz's rapid rise in popularity can be attributed to presence and fame of DJ Fisher himself. Which is exactly why notable owners front their brands to begin with. 

As an independent Australian brand, Hard Fizz has managed to carve out a significant presence by resonating with a youthful and outgoing demographic. They are starting to expand their hard seltzer lineup, adding higher ABV and also a tequila range to the mix. This brand also has its sight set on conquering the US market, again leveraging Fisher's profile to make inroads in a market that's favourable to hard seltzer drinks.

Base & Production

Hard Fizz is crafted using natural flavours and is proud to be 99% sugar-free, gluten-free, and vegan-friendly. While the specific fermented alcohol base (e.g., cane sugar, malt) isn't always prominently detailed, the result is a clean and highly carbonated hard seltzer with fruit flavours more prominent than zero-sugar hard seltzers. The brand emphasises its commitment to natural ingredients and a refreshing finish.

Flavour Selection

Hard Fizz offers a range of vibrant and punchy flavours:

• Pina Colada: Hits the pineapple, not sweet.
• Watermelon & Berry: Refreshing, a popular summer staple.
• Passionfruit & Guava: Zesty and pleasant, a sophisticated option.
• Lychee & Apple: Subtly sweet, a unique offering in the hard seltzer space.
• Orange & Mango: Bright and tropical, probably the better flavour pick.
  

Nutrition & Ingredients

Hard Fizz positions itself as a "better for you" alcohol with a focus on low sugar:

• ABV: 4.0% (classic hard seltzers only, be sure to check)
• Calories: ~85 calories per 330 mL can
• Sugar: 99% sugar-free (typically <1g per can)
• Ingredients: Natural flavours, sparkling water. It is also gluten-free and vegan-friendly.

The brand's commitment to low sugar and natural ingredients makes it a appealing choice for drinkers who are watching their sugar and caloric intake.

Availability & Pricing

Hard Fizz is widely available across Australia, especially at major liquor retailers like Dan Murphy’s, BWS, and Liquorland, and can easily be found when looking to buy alcohol online. You can typically find 4-packs retailing for around AUD 22–26. Its strong presence in popular bottle shops and online platforms ensures it's a convenient pick for any occasion.

9. Pals – New Zealand's Premium Spirit Seltzer

Our mates from across the Tasman, Pals has followed up is massive success in New Zealand by swiftly gaining significant traction in the Australia. Known for its clean, no-nonsense approach and use of premium spirits and real fruit extracts, Pals positions itself as a high-quality, all-natural alternative in the RTD space. It embodies a simple, transparent ethos, appealing to consumers who value ingredient quality and great taste.

Where Pals have really succeeded is in building a brand that's both premium and accessible. Through packaging design and tone of voice, Pals elevate themselves above most products in the hard seltzer category by being personable, pal-ish, human. 

Brand Overview

Pals was founded with the vision of creating a truly natural and easy-drinking alcoholic beverage. Their commitment to using only premium spirits (vodka, gin, or tequila depending on the variant) combined with real fruit extracts and natural flavours sets them apart.

Pals has quickly grown in popularity in Australia by leveraging it's market dominance in New Zealand (gaining distribution here through known entities and based on sales in NZ). But credit where credit is due, Pals delivers: quality, consistency, and a genuinely good taste, make it a leader in the hard seltzer segment.

Base & Production

Pals are spirit-based seltzers. They combine triple-distilled premium spirits (vodka being the most common base) with sparkling water, a hint of apple juice from concentrate, and natural fruit flavours. This direct mixing method ensures a consistent alcohol foundation, allowing the natural fruit notes to perform without any off-flavours.

It's worth noting that all fruit flavours are derived from extracts or concentrates, not from juice or infusing real fruit. And while the ingredients across all varietals are natural they are not always directly reflective of the title flavour. For example, Mango & Pineapple contains 'Natural tropical flavours', but no mention of either mango nor pineapple specifically; Peach & Passionfruit does not list 'peach' in any form at all. This is more an issue of transparency over flavour, as their drinks taste really good for a low calorie, vodka-based hard seltzer. 

Flavour Selection

Pals offers a range of classic and popular fruit combinations, there's quite few of them actually!

• Peach & Passionfruit: Nice and lightly flavourful, but the ingredients don't list any peach, so not sure how that works.
• Pineapple & Lime: A classic flavour pairing that's perfect for summer.
• Red Peach & Yuzu: Crisp and slightly sweet, surprising and delightful combo.
• Pink Guava & Lime: A fruity and zesty combination.
• Mango & Pineapple: The bright tropical flavour profile, not overly sweet.
• Pink Lemon: A slightly sweeter zesty lemon in flavour.
• Watermelon & Mint: Bright like watermelon, with the best of mint.
• Hawkes Bay Lime: Classic, but won't blow you away. The apple juice concentrate definitely gives it necessary lift.

Nutrition & Ingredients

Pals is known for its light and natural profile:

• ABV: 5.0%
• Calories: Approximately 33 calories per 100mL (e.g., 99 calories per 330mL can).
• Sugar: Approximately 1g sugar per 100mL (e.g., 3g per 330mL can).
• Ingredients: Sparkling water, Vodka, apple juice from concentrate, natural flavours, citric acid.

All Pals variants are all-natural, vegan-friendly, gluten-free, and contain no artificial sweeteners, colours, or preservatives.

Availability & Pricing

Pals has strong distribution in Australia, available at major liquor retailers like Dan Murphy’s, BWS, and Liquorland. You can purchase them in 4-packs and 10-packs. Prices typically range from AUD 25-28 for a 4-pack and AUD 61-68 for a 12-case, reflecting its premium positioning. Its widespread availability makes it a convenient option when you buy alcohol online.

10. MODE – Featuring Native Australian Flavours

MODE Hard Seltzer is an exciting Australian independent brand that brings a touch of sophistication and local craft to the category by using beautiful native Australian ingredients. This brand and beverage is a standout for its unique flavour profiles and elegant presentation, appealing to a discerning consumer looking for something beyond the ordinary.

MODE embodies a fusion of natural Australian botanicals with a clean, low-calorie alcohol base. A premium hard seltzer brand that actually lives up to its positioning.

Brand Overview

MODE aims to elevate the hard seltzer experience, moving it into a more premium and experiential space. Their focus on beautiful flavour combinations featuring native Australian botanicals differentiates them significantly. The brand appeals to those with a refined palate, who appreciate craftsmanship, natural ingredients, and a sophisticated approach to ready-to-drink beverages. As an independent Australian brand, MODE is carving out a niche as a leader in thoughtful, high-quality hard seltzers.

Base & Production

MODE Hard Seltzer is crafted with a base of carbonated water and vodka, infused with natural juices and native Australian extracts. For example, their Davidson Plum & Forest Berry variant includes blueberry juice and Davidson Plum extract. It's made to be a low-sugar, low-calorie, vegan, and gluten-free option with enough flavour to make it really enjoyable to drink. The production process prioritises purity to ensure a clean canvas for their delicate flavour infusions.

Flavour Selection

MODE offers a distinctive range of divine flavours, and the naming conventions for these drinks delightfully crafty:

• 'Jim's Pink Blouse' – Tasmanian Pepper Berry, Ginger & Lime: A sell-out sensation, this somewhat spicy and zingy blend is a unique treat.
• 'Salt Brushed Skin' – Davidson Plum & Forest Berry: A unique blend of blueberry juice with the tart, deep notes of native Davidson Plum.
• 'Frankie's Sunset Dress' – Mango & Pomegranate: A vibrant pairing of bright mango and bold pomegranate.
• 'No More Elevator Music' – Yuzu, Cucumber & Basil: Refreshing with a subtle coolness from cucumber, a zesty yuzu lift, and the perfect sweet kiss of basil.

These wonderful flavour combinations provide a genuinely unique and fabulous tasting experience.

Nutrition & Ingredients

MODE prioritises a clean and mindful nutritional profile:

• ABV: 5%
• Calories: ~110 calories per 330 mL can
• Sugar: ~1g
• Ingredients example: Carbonated Water, Vodka (12%), Pear Juice (From Concentrate), Natural Flavours, Lime Juice, Acidity Regulator (330), Ginger Extract, Tasmanian Mountain Berry Leave Extract.

All MODE seltzers are low sugar, vegan, and gluten-free, with no artificial ingredients.

Availability & Pricing

MODE is available at select independent bottle shops and online direct from their website in Australia. Its premium positioning means it might not be as ubiquitous as the larger brands, but it is increasingly accessible for those looking to buy alcohol online. Prices typically range from AUD 25-28 for a 4-pack, which is inline with other hard seltzers, however this beverage is made to the highest standards like Coco Loco.

11. Framer Seltzer – Artful Hard Seltzer

Framer Seltzer is an inspiring Australian independent brand that stands out not just for its refreshing hard seltzers, but for its unique and earnest mission: supporting emerging Australian artists. Each can and variant features original artwork, transforming the beverage into a canvas for creativity. This purpose-led approach resonates deeply with consumers looking to make a positive impact with their purchases, making Framer a brand with true differentiation and heart.

Brand Overview

Like Coco Loco Hard Seltzer, Framer Seltzer was founded with the intention of combining great taste with genuine purpose. As a 100% Australian-owned and operated, proudly independent brand, Framer is committed to supporting the local arts community. By collaborating with different artists for each flavour, they offer a rotating gallery in a can, making every sip appealing to the eyes and tongue. This innovative approach to branding and community support positions Framer as a leader among purpose-driven alcohol brands (as rare as hen's teeth), appealing to conscious consumers and art enthusiasts alike.

Base & Production

Framer Seltzer is made using brewed alcohol, a hard seltzer crafted with a clean and neutral alcohol base. This seltzer is made to be naturally gluten-free and vegan-friendly. The focus is on a light, flavourful, and well-carbonated liquid that perfectly showcases the natural ingredients. 

Flavour Selection

Framer Seltzer offers a diverse range of vibrant, natural fruit flavours, each paired with a beautiful original artwork to bring the beverage to life visually. The range of flavours includes Watermelon; Lime & Cucumber; and Yuzu & Pear. 

The visual appeal of their cans, thanks to the rotating artist collaborations, makes them highly collectable and stylish table (or esky) decor.

Nutrition & Ingredients

Framer Seltzer maintains a "better for you" profile, aligning with modern consumer preferences:

• ABV: 4.0%
• Calories: ~90 calories per 330 mL can
• Sugar: 0g
• Ingredients: Brewed alcohol base, sparkling water, natural fruit flavours.

All variants are gluten-free, vegan-friendly, and free from artificial colours or sweeteners.

Availability & Pricing

Framer Seltzer is available through their online store, allowing consumers to directly support their brand and mission. They are also expanding into independent bottle shops and select venues. A case of 24 cans is a very reasonable $105, for this craft, purpose-led hard seltzer. 

12. W Hard Seltzer – Craft Beer Pedigree

W Seltzer is an Australian brand that is continuing the traditional narrative of hard seltzers being born from a brewery. Created by the team at Wayward Brewing Co. in Sydney, W Seltzer leverages extensive brewing knowledge to create this hard seltzer. It's a testament to the idea that seltzers can be just as thoughtfully made as craft beer, although we haven't found them to be as drinkable or delicious of some others on this list.

Brand Overview

W Seltzer positions itself as a "properly brewed" hard seltzer, appealing to discerning drinkers who appreciate quality and a transparent production process. It offers a more robust and nuanced drinking experience compared to many spirit-based seltzers, thanks to its unique fermented alcohol base. The brand taps into the credibility of the craft beer scene, promising a seltzer that is both refreshing and expertly made. But delicious? Not in our opinion, however there are plenty of people who drink it.

As an independent Australian brand, we appreciate Wayward & W Seltzer for their resilience in the fiercely competitive craft brewing game.

Base & Production

W Seltzer is proudly a brewed alcohol seltzer, specifically using a rice base that undergoes fermentation, much like beer. This process can take up to three weeks, indicating a commitment to traditional brewing methods. The fermentation of the rice creates a clean, neutral alcohol base which is then carbonated and flavoured. This results in a naturally gluten-free, low-carb, low-sugar, and vegan-friendly beverage with a smooth mouthfeel and fine, persistent bubbles.

Flavour Selection

W Seltzer offers a range of vibrant and natural fruit flavours: Tropical Mango; Watermelon; and Peach.

Nutrition & Ingredients

W Seltzer maintains a calorie-conscious profile, making it an appealing choice for those seeking lighter options:

• ABV: 4.3%
• Calories: Low calorie (exact number may vary by flavour, but typically under 100 calories per can)
• Sugar: 1g or less per can
• Ingredients: Brewed rice alcohol base, sparkling water, natural fruit flavours

It is also gluten-free and vegan-friendly.

Availability & Pricing

W Seltzer is available at a growing number of independent bottle shops and can be found for alcohol online purchase through various retailers and often directly from the brewery's website.

A case of 16 is AUD 60, positioning it as a competitive option as a brewed seltzer, against comparable brands like White Claw and Fellr. Its increasing presence makes it easier for consumers to access this Australian-made hard seltzer.

Choosing Your Perfect Hard Seltzer Online

The Australian hard seltzer market is booming, offering an incredible variety of options for every palate and preference. Whether you're drawn to innovative brewed alcohol seltzer like our own Coco Loco, alcoholic coconut water, or prefer the familiarity of a spirit-based option like Smirnoff Seltzer, there's a hard seltzer out there for you.

When you buy alcohol online, consider what matters most to you: is it the lowest calorie count, a specific type of alcohol base, the most innovative flavour, or supporting independent, purpose-led brands like Framer Seltzer? The ongoing growth and diversification of this category mean more exciting choices are constantly emerging.

And jump over to our drinks page to order the best alcoholic coconut water hard seltzer today. Great taste guaranteed!

Remember to always drink responsibly and enjoy these refreshing hard seltzers in moderation.